A quick look at the Jaguar I-Pace
The Jaguar I-Pace is the perfect family car for your upper middle class holidays to France… almost.
There is no denying that, from the front, the Jaguar I-Pace looks like a Jag. Its aggressive head lights and modern styling look great. The side profile however, reveals that you are driving more of a ‘city SUV’ than a slick, sporty sedan. Fear not however, as you will not look out of place driving into your professional job in the city – having just dropped the kids at their private school. This car is likely to be the first (of many) electric cars that replace the ‘chelsea tractors’ that we have become accustomed to while navigating the city streets.
The I-Pace shares a similar length to its petrol fuelled sibling the XE however, it is significantly wider at 2,139mm (making it even wider than most Range Rovers). It is similar proportions to Porsche’s Macan. This gives it that desired SUV shape without the off-roader size and mobility issues.
The Jaguar I-Pace has an average 0-60 time of 4.5 seconds (pretty blooming fast for a family car). To put this into perspective this is 0.5 seconds faster than the Mercedes-Benz S-Class S560e – Stuttgart’s answer to a eco friendly car. There is no questioning that this car is fast in it’s own right but compared to other electric cars is it really that impressive? The answer is – probably not? The Tesla’s P90D Model S was quicker in just about every way than the I-Pace. Now, you might be thinking “but the Model S costs way more than the I-Pace”.
Surprisingly, this is not the case. The Jaguar I-Pace bought brand new from Jaguar will set you back (at the very least) £63,495 (roughly $83,900). A used Model S with less than 10,000 miles on the clock for only £50,000 (roughly $66,000). Not only is the Tesla’s driving performance better but it also looks like an Aston Martin!
Anyway, enough of the Tesla, back to the Jaguar! The I-Pace has a range of about 200 miles on a single charge. This is not bad but also not great considering some of the distances covered by its competitors. The Jaguar I-Pace has a rapid charge ability which will take the battery up to 80% within 40 minutes once the car is plugged into a 100kW.
This of course, sounds great however, there is one small issue… 100kW rapid chargers have not yet been implemented along the UK’s major motor ways. Unless you can charge your car at home or don’t need to travel vast distances regularly this could prove a problem. The lack of charging options would certainly prove a problem for those wishing to use the I-Pace as a family car that will be used for jaunts into the country side or possibly holidays across the channel. Heaven forbid running out of power and having to ask a smug french man to tow you and your British made vehicle to the nearest charging station (which could be hundreds of miles away)!
To buy or not to buy
Overall, the I-Pace is not a bad stab by Jaguar at their first fully electric car. There is no doubt that this is a solid car for a family who are keen to go electric however, we are still a fair way off seeing a car that is affordable to the masses. In addition, I believe the Jaguar I-Pace lacks the elegance of the other Jags currently on the market. The squashed SUV look that cars such as the Range Rover Evoque have doesn’t particularly appeal to me. On the other hand these cars are the ones that seem to be rolling off the forecourts around the world. There is no doubt that Jaguar deliberately designed this car based on that trend and I don’t blame them. From a business perspective the small SUV/family car with a sporty touch covers many areas of the new car buyer market.
This savy business decision however, doesn’t change the fact that this electric car does not stand out among it’s competitors. The likes of Jaguar’s R&D budget is far greater than that of Tesla yet they still could not produce a car that boasted better performance, let alone blow it’s American counter part out the water. Jaguar had a chance to have the market leading product in terms of luxury electric cars, before the the German giants use their incredible resources and funding to produce cars that leave the smaller companies with no answer to the brilliant german engineering.